NUVI is a powerful social media intelligence platform. Uniquely designed to listen, monitor, engage, and dominate the social web. NUVI's patented bubble stream beautifully visualizes the social web in real time. Find, understand, and join the conversation to get the social media ROI that you and your clients are looking for.
I was first introduced to NUVI in August and began utilizing it for one of my clients. I am responsible for social media management in some capacity for nine of their brands. Using NUVI allows me to monitor all the social chatter coming from multiple social sites and respond accordingly. Also, I use NUVI for publishing posts and tweets for the brands. It is working great. There are many features of NUVI that I enjoy but a couple in particular are the "stream" as well as the report generator. The "stream" gives me a quick visual of the sentiment as well as the influence rating of the social account talking about our product. The report feature saves me so much time and stress. My clients are happy with the format and contents of the report. I can't write a review without talking about my client success manager, Brandi. She is amazing and so helpful. She adds value to this software and is always available when I need her.
The pros to this software: 1) The ability to work with multiple brands in one place 2) one step analytic report generator 3) composing, scheduling and publishing content to multiple social channels for multiple brands 4) user friendly 5) excellent customer service
I have run into glitches in the system when working in it daily. With this said, I am able to contact my client success manager and she can determine if it is a NUVI or user issue. Most NUVI issues are because they are improving and making modifications to the software and are fixed by the next day. There are also work arounds that allow me to maintain my productivity. Not a NUVI issue, but I wish Instagram allowed NUVI to post on their behalf. NUVI has a work around and it works fine. I just have to copy and paste text copy and pictures using my cell phone into Instagram. I was told there isn't a software that allows scheduled posting to Instagram. Another wish list item for me would be to improve the flagging feature. I would have it store the flags by brand and I would be able to generate a "flagged content" report when needed. Also, I would like the content calendar to be shared with the other admins on the brands so that we can see what all is being done. The work around is using one account for scheduling content. One more, a link shortening feature like bit.ly that would also be included on a report to track clicks.
My company does a lot of social listening work. We need easy ways to get the data we need for a variety of different analyses. NUVI has been my favorite tool to use for both the low price and the incredible flexibility of the tool. Below are my favorite bits of NUVI:
* Dashboards - The standard dashboards are very client friendly. I initially starting using NUVI as a tool I platform I can easily project in my clients' social offices.
* Reports - Out of all the social listening tools, NUVI has the best standard report templates and the best customization options. I've been able to shorten our weekly social listening reporting process from hours to just a few minutes.
* Boolean - NUVI has the easiest Boolean builder of any social listening platform. For those not accustomed to building blocks of Boolean, NUVI has a few fields to fill out that will do it for you. In a few hours, I've trained interns to build rather complex Boolean that used to require experienced analysts.
* Live Mention Stream - For real time activations, nobody can beat NUVI's real time stream. Down to the second, I've used NUVI to effectively run Super Bowl parties, live Twitter chats and event surprise and delight campaigns.
* Facebook - NUVI is one of the only platforms offering private Facebook data!! 'Nuff said.
In general, the flexibility of the platform is fantastic. I've been able to easily create monitors for keywords, monitors that track a list of specified handles, influencer identification, been able to pick out markets most important to brand based on conversation density, and easily create charts comparing the volume and sentiment of conversation around 100 influencers on a week to week basis. In my experience there are no other tools that can handle this breadth of activity (especially access to private Facebook data), especially within the price point.
* Private Facebook data!
* Flexibility of the product
* ease of use
* extremely responsive account team
* works better in Chrome than Firefox
* monitor nesting management
I've used NUVI in my 300-level Organizational Communication class as part of a semester long project. Students pick an organization (within a few restrictions) that they will monitor through NUVI. Students write a report on what they find, linking some of those findings with class content. I think this provides students with practical experience engaging in social media analysis and that is something cool to talk about during a internship or job interview. I think NUVI's visualizations and ease of use are the things I like the most. I've had two different college classes use NUVI as part of a semester long assignment, and the ease with which students are able to use NUVI is definitely helpful.
Pretty easy to use, the visualizations are nice looking and helpful. I think the biggest pro is the ability to very quickly create monitors and keep those running as long as needed. I didn't play around with some of the team or alert features, but those do look pretty promising. Overall, NUVI is a great product that I have enjoyed using and my students have liked using it as well.
I do like the sentiment analysis and think it is a helpful tool; however, I view it as a blunt instrument. It doesn't understand thinks like sarcasm or nuance. For example, one of the first tweets I sent about NUVI said something like "I'm fired up to see NUVI in action" and, if I remember right, the tweet was categorized as negative, likely because of the word fired. However, if we look at that tweet it clearly is positive in nature. So, sentiment analysis needs work but is helpful when we don't put too much stock in the positive/negative/neutral breakdown. I think more fine control over different users would be helpful, but I also did not experiment in-depth with that.
The IDEA of it is great, does it work as well as they sell you on? If you are a HUGE business, sure it might, but not without a lot of work to decipher all their graphs, skim through activity one grueling minute at a time, and click on hundreds to thousands of bubbles INDIVIDUALLY to engage with people. If you are a small company, forget it. This service will be a complete waste of money. Not to mention they will say whatever they need to to trick you into a contract and then bind you to it for an entire year.
I dislike a lot. I dislike that they don't send invoices at all before you are charged and if you try to access invoices in your account, don't worry you can't because they don't exist there.
I dislike that we were told we had a 30-day no-contract trial that wasn't even long enough to build up enough useful data to see if it was even worth the $300/mo they charge. Not only that, we are such a small company with so low of mentions it has been COMPLETELY useless. They don't care, they just want your money. And because we emailed them a few days after the 30 day trial (including weekends) they "talked to their lawyers" and "the lawyers" just couldn't let us out of the contract. How desperate are they that they need our $300/mo if they have such large companies on board that they brag about on their website?
I also dislike how there is no useful way to engage with Instagram. If you have 1,000 bubbles of engagement you have to click them all individually and change the color to know what you have even checked or not checked. It is tedious, time consuming, and a complete waste of time. I don't even know how large companies manage this because of how much work it is.
Monitors are hard to set up, you have to specify and narrow down SO much just to tailor it to what you need. You can't be too broad, but you can't be too specific. They will ask to set up calls all day to waste your time just telling you all the work you need to do to get it right.
Not resolving any business issues, managing NUVI is actually MORE work than anything.
ZERO benefits. We are too small of a company and it is completely useless. They didn't have any sympathy for our less than 100 mentions a day and have bound us to the contract anyway. Cell phone providers don't even lock you into contracts any more. I think they are extremely desperate for money.
We started using NUVI about three years ago, and have had great success with it's capabilities. Our event happens once a year for 20 days straight, with social chatter taking off about 2 months prior. We are, however, a year-round charitable organization, so although our heavy use of NUVI is for a few short months out of the year, it is still a great benefit to be able to access the platform all 12 months of the year and specify what we are looking for within the monitors. The main dashboard is so easy to read and all of the abilities within the platform are exactly what one would need to run a successful social media campaign/strategy. One of my favorite things is the ease of reporting -- my superior is big on reports and it's so quick to turn around a beautiful, chart-filled PDF with NUVI!
Easy and clean reports (email or PDF); main dashboard is not overwhelming and includes all valuable information; keyword structure for listening is easy to manage; customization of timelines for reporting and monitor overview; ALERT capabilities (I utilize the text alerts for high ranking influencers)
Search function isn't as simple as I would hope it to be - I've had times were we have tried to search for a specific item in relation to the monitor and keywords and nothing has come up. May need some more practice, but that is one of my least favorite parts of NUVI. Other than that, I have very few cons about the product and would highly recommend it for any social marketing team.
NUVI is the most powerful social media intelligence platform. Uniquely designed to listen, monitor, engage, and dominate the social web. NUVI's patented bubble stream beautifully visualizes the social web in real time. NUVI will allow you to find, understand, and join the conversation to get the social media ROI that you and your clients are looking for.
Below are some frequently asked questions for NUVI.
NUVI offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
NUVI offers the following features:
NUVI has the following typical customers:
Large Enterprises, Mid Size Business, Non Profits, Public Administrations, Small Business
NUVI supports the following languages:
NUVI has the following pricing plans:
We do not have any information about what devices NUVI supports
NUVI integrates with the following applications:
NUVI offers the following support options:
FAQs, Forum, Knowledge Base, Online Support, Phone Support, Video Tutorials