With over 9 years of historic ranking and AdWords data, all corroborated with cached copies of search result pages, SpyFu aims to assist users in improving their SEO (search engine optimization) and advertising strategies by exposing their competitors’ tactics. Unlimited domain, keyword and backlink searches, backlink results, and data exports allow users access to extensive data available on their competitors, and also their own sites.
SpyFu’s AdWords advisor reports give campaign-specific keyword recommendations, based on user-selected competitors’ strategies, by collating their most successful adverts. The information provided by three-way domain comparisons can also be used to tailor advertising strategy, showing the user core keywords employed by all three domains, those which are shared between two sites, and keywords exclusive to the user.
Users can also build lists of companies to approach, based on factors such as their location, ad spending, and paid keywords, and access advanced contact information for these sales leads, including phone numbers, email addresses, and details of technologies currently in use on their sites.
We use this regularly and it helps us to keep a good ides of how our company is doing in comparison.
Our company has been utilizing this site for some time now and is has been very helpful to have a good idea of comparison for other company's like us.
allows me to quickly access information about keywords and ppc history relevant to our clients. can print reports too!
the information does not match reality about 50% of the time. i understand it's hard getting this data but i get disappointed
SpyFu provides me with a birds-eye view of competition. This allows me to benchmark spend & performance, without spending a lot of time. Great tool!
I do notice that the projections of competitor spend on PPC/SEO are not 1:1. It gives more of an accurate ratio than an actual amount. That being said, it is still great to take insights from. Just know that the $ amounts are not 1:1!
Likelihood to recommend
I love the "kombat" mode that gives you an idea of how competitors stack up and also provides you with unique things they are doing (i.e. keywords they rank for that you don't)
Sometimes you have to run multiple reports to get the info you want across competitors as there are limits on how many you can compare at once.
Great user interface, depth of content reporting. They have a lot of features for people looking for in-depth SEO reports.
SaaS platform so not a ton of individualized customer support. The PPC estimates are not very accurate, but they are directionally correct.
Advanced contact information, including social media contacts, telephone numbers and email addresses allows users to reach out for linkbuilding.
AdWords advisor reports contain actionable details for specific changes to make to improve users' ROI on advertising campaigns.
3-way domain comparisons show which keywords are core to all three companies, shared between two, or unique to the user, revealing which keywords should be invested in and which may be a waste of money.
SpyFu has over 9 years of organic ranking data and AdWords history, and keeps cached pages accessible as evidence for all keyword stats.
SpyFu's SEO ranking graphs allow users to follow the history of a domain or page alongside updates to Google's algorithms and filter keywords to see the cause of any downward turns.
Below are some frequently asked questions for SpyFu.
SpyFu offers the following pricing plans:
Starting from: $49/month
Pricing model: Freemium, Subscription
Free Trial: Not Available
There are three subscription levels available:
Basic - $79/month (paid monthly) or $49/month (paid annually)
Professional - $193/month (monthly) or $75/month (annually)
Agency - $999/month (monthly) or $833/month (annually)
Free accounts are also available, with limited functionality.
SpyFu offers the following features:
SpyFu has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
SpyFu supports the following languages:
SpyFu has the following pricing plans:
We do not have any information about what devices SpyFu supports
We do not have any information about what integrations SpyFu has
SpyFu offers the following support options:
FAQs, Online Support, Phone Support, Video Tutorials